Ilmastotalkoot is Finland's biggest environmental campaign. It's idea is to activate people to do environmental acts through concrete tips that are related to all areas of life. During the year 2008 following tips have been presented:

• Act 1: Lower temperature
• Act 2: Give time to your child
• Act 3: Think the way you travel
• Act 4: Eat environmental-friendly
• Act 5: Drive environmental-friendly
• Act 6: Enjoy more, spend less

M-Brain monitors how Ilmastotalkoot and other related issues are perceived in the media.

Read more from Ilmastotalkoot website in www.ilmastotalkoot.fi.