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Social media research

  • McCann: When did we start trusting strangers?
    When did we start trusting strangers? is based on a survey of 17,000 internet users in 29 countries and examines the growth of consumer recommendation and the tools that drive it across the globe.
  • M-Brain: Food prices and quality a hot topic in online discussion forums
    According to M-Brain's findings, Finnish consumers are increasingly concerned with the rise in the prices of food items. The main object of concern in blogs and chats was the increase in the prices of everyday groceries, which affected a number of consumers. The quality of food and the ecological food were a frequent subject of discussion. More ecological products were desired on the shelves.
  • M-Brain: Dosage of psychopharmaceuticals discussed online
    According to M-Brain's research, online chat sites included questions about the dosage of psychological medication, as doctors appeared to be too busy to give official dosage instructions. Chats also included criticism of medical companies’ aggressive marketing, since it urges people to take more medication. Chat participants additionally suspect that medication marketing directs doctors to prescribe the most marketed medication brands.
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Research

  • McCann: When did we start trusting strangers?
  • M-Brain: Food prices and quality a hot topic in online discussion forums
  • M-Brain: Dosage of psychopharmaceuticals discussed online
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