According to M-Brain's research, online chat sites included questions about the dosage of psychological medication, as doctors appeared to be too busy to give official dosage instructions. Chats also included criticism of medical companies’ aggressive marketing, since it urges people to take more medication. Chat participants additionally suspect that medication marketing directs doctors to prescribe the most marketed medication brands.

M-Brain’s research followed around 23 000 Finnish chat and blog entries, in which the topics were drugs, medication safety, compensation policy and medication marketing. The research covered the entries published between February and August 2008.