M-Brain seeks growth in Germany

maija — Fri, 10 Sep 2010 13:26:07 +0300

Business intelligence company M-Brain Oy which is specialized in the monitoring and analysis of web communications has started to realize its growth plans in Germany and founded an affiliate company in Mannheim. Germany’s markets look promising to the Finnish company.

"Germany is a major economy, its economic growth is on a record high. Information markets there are growing fast and services of our kind are in high demand. I believe that our Germany office opened in July will help to meet these needs effectively", says M-Brain CEO Marjukka Nyberg.

M-Brain will participate in an international ICSTI seminar in June

maija — Tue, 04 May 2010 10:50:14 +0300

M-Brain will participate in a notable international information sector event when ICSTI (International Council for Scientific and Technical Information) organizes its annual conference in Helsinki 10.−11.6.2010. The conference brings together a large group of the sector’s top names and decision-makers. The conference’s Finnish organizers are Tietoasiantuntijat ry (The Finnish Information Specialists), VTT Technical Research Center of Finland and The National Board of Patents and Registration Finland NBPR.

M-Brain is updating the web service

maija — Wed, 05 May 2010 14:02:59 +0300

M-Brain is introducing its new web service. We have received a lot of feedback and new ideas about the web service and now we get these ideas into practice.

New Key Account Managers

maija — Thu, 07 Jan 2010 10:08:05 +0200

M-Brain has three new key account managers Hannele Junttila, Kaisa Kärkkäinen-Saldan and Tuuli Talonen. They have previously worked as media analysts and translators. At the same Katri Pacek is starting her maternity leave on the 7th of January.

Appointment: Marketing Manager Taru-Maija Ruuskanen

maija — Mon, 26 Oct 2009 09:59:09 +0200

Taru-Maija Ruuskanen was appointed as M-Brain's new Marketing Manager.

Finnish companies awake to the Web - Use of social media becoming more widespread in business

maija — Tue, 09 Jun 2009 15:33:05 +0300

The use of social media tools by enterprises is growing steadily. The main applications are the monitoring of online discussions, information sharing, as well as customer feedback and the monitoring of business information. In the future, social media tools will be increasingly internally used in corporations and as sales support, for instance, in the search for sales arguments or future project identification. The subject was tackled at a seminar by online monitoring specialists M-Brain, attended by more than 60 media professionals.

New head analyst Riitta Salo: A leap from the Forest Industry into the World of Media

maija — Thu, 28 May 2009 10:20:42 +0300

In the beginning of April, Riitta Salo started to work as M-Brain's head analyst. She has previously worked with UPM Kymmene. The transition from the forestry to the media world has been straightforward, despite the branch shift. In M-Brain, Riitta is responsible for M-Brain’s analyses and BI-skills development.

Social Media & B2B conference in Lasipalatsi

maija — Fri, 15 May 2009 15:55:07 +0300

M-Brain held a conference in Helsinki on the theme “Social Media & B2B” on Friday the 15th of May. The key note speakers Jussi-Pekka Erkkola from Nokia, Sami Viitamäki from Diego\Digital and Jyrki Kasvi, a member of Finnish parliament gave new perspectives to the audience on the theme.

M-Brain’s new visualisation demo gives a new perspective to Obama-search!

maija — Wed, 01 Apr 2009 13:46:59 +0300

M-Brain published a “next-generation” visualisation demo in the website. Dataset is a random sample from a multilingual web slice containing the named entity "Barack Obama". You can get a picture of the relevant articles more easily.

Visualisation layout is calculated according to conceptual distance between each document pair. Similar documents are grouped together and different ones are placed apart. It’s easier to find common themes and other similarities between different Obama articles.

M-Lite is M-Brain’s new and lighter media monitoring solution

maija — Mon, 16 Mar 2009 11:29:47 +0200

M-Brain has published a new and lighter media monitoring solution, M-Lite, which is a different alternative to more tailored M-Brain Update. M-Lite is a good solution for an immediate and fast information need. M-Lite covers both social and editorial media. It suits also well for persons who want to re-process the contents themselves for their organisation.

The PRWeek conference

maija — Tue, 02 Dec 2008 17:58:31 +0200

PR, Social Networking And Blogging In Practice
PRWeek's One-Day Conference

Assessing The Impact, Strategic Benefits And Measurable Success Of Dynamic User Engagement Through PR, Social Networking And Blogging In Practice. Whether you are new to social media or already an experienced user, this conference is a must for any PR professional wanting to make the most of the ever-evolving, sometimes elusive social media platforms.

M-Brain: Prices and quality of food a hot topic online

maija — Tue, 02 Dec 2008 15:46:27 +0200

According to a research by the Web monitoring specialists M-Brain Oy, Finnish consumers are increasingly concerned with the rise in the prices of food items. The main object of concern in blogs and chats was the increase in the prices of everyday groceries, which affected a number of consumers. The quality of food and the ecological food were a frequent subject of discussion. More ecological products were desired on the shelves.

Food becoming too expensive

Appointment: Sales Manager Katriina Laine

maija — Mon, 01 Dec 2008 14:12:23 +0200

BA Katriina Laine was appointed as M-Brain's new sales manager.

M-Brain: Online chat about psychological medication dosage

maija — Tue, 02 Dec 2008 15:43:35 +0200

According to a research by Web monitoring specialists M-Brain Oy, online chat sites included questions about the dosage of psychological medication, as doctors appeared to be too busy to give official dosage instructions. Chats also included criticism of medical companies’ aggressive marketing, since it urges people to take more medication. Chat participants additionally suspect that medication marketing directs doctors to prescribe the most marketed medication brands.

Medication safety most discussed

Appointments: Key Account Managers Katri Pacek, Jaana Tamminen

maija — Mon, 01 Dec 2008 14:15:41 +0200

MA Katri Pacek and MA Jaana Tamminen were appointed as M-Brain's Key Account Managers. Pacek will be responsible for consumer branch customers and Tamminen concentrates on industry branch customers.

Tietopäivät in Helsinki

maija — Mon, 01 Dec 2008 13:48:03 +0200

M-Brain will be highly visible at this year’s Tietopäivät event, organized by Tietoasiantuntijat. “Future of information” was chosen as the theme of the event. Methods of information retrieval and the social media as the source of trends will be among the subjects discussed.

M-Brain’s CEO Marjukka Nyberg will be the chairperson of the seminar. Service manager Kaisa Eskola will hold a presentation about online forum monitoring and utilization. M-Brain can also be found among the exhibitors. Come and visit!

PLUSSA Viestintäpäivä in Oulu

maija — Mon, 01 Dec 2008 14:08:25 +0200

Procom’s PLUSSA-viestintäpäivä will deal with the measuring of internal and external communication. Measuring of total communication efficiency and its application in practice will be among the issues discussed.

A group of sector players will speak at the function. M-Brain’s CEO Marjukka Nyberg will discuss the communication measuring in her address. She will present the case of corporate visibility of Marimekko Oy. M-Brain did research on the formation of the company’s reputation in the social media.

Wisdom from knowledge -seminar in Helsinki

maija — Mon, 01 Dec 2008 14:09:28 +0200

M-Brain will share its views on information search on Sofia’s day at the Torni hotel. The theme of the seminar is the different dimensions of information search. Speakers will include Taru Narvanmaa from Veritas Henkivakuutus, Juha Markkanen from the Ministry of foreign affairs and Petri Myllymäki from the university of Helsinki. The presentations will deal with management’s information needs, the challenges of open public administration and the semantic network.