Challenge

Solution

Why M-Brain?

The ministry and its units abroad need up-to-date details on the relevant domestic events. Having a detailed understanding of these issues is vital for the ministry.

M-Brain offers a cross-section of the on-line and print media news material relevant for the ministry. On the basis of precisely defined keywords, the ministry receives daily information on its own publicity and e.g. foreign policy, trade policy, human rights and development.

The cooperation started through a call for tenders and has proven to be a cost-effective solution over the years. Outsourcing media monitoring is sensible because of the expansion of the media field. It enables the ministry to focus on core issues despite the diminishing labour resources.