According to M-Brain's findings, Finnish consumers are increasingly concerned with the rise in the prices of food items. The main object of concern in blogs and chats was the increase in the prices of everyday groceries, which affected a number of consumers. The quality of food and the ecological food were a frequent subject of discussion. More ecological products were desired on the shelves.
M-Brain’s research examined around 7000 Finnish chat and blog entries, which referred to the quality of pricing of food. The entries examined in the research were published between November 2007 and April 2008. The research was published in August 2008.