Procom’s PLUSSA-viestintäpäivä will deal with the measuring of internal and external communication. Measuring of total communication efficiency and its application in practice will be among the issues discussed.
A group of sector players will speak at the function. M-Brain’s CEO Marjukka Nyberg will discuss the communication measuring in her address. She will present the case of corporate visibility of Marimekko Oy. M-Brain did research on the formation of the company’s reputation in the social media.