Reputation management is the management of the organization’s social capital. A good reputation is a business asset and an enduring competitive advantage. Reputation is no longer created only on the pages of major newspapers or in traditional news broadcasts, but increasingly in discussion groups and blogs.
The role of media monitoring has changed. As marketing activities use bigger variety of media channels, the media monitoring must be able to follow them all. This helps to measure the success of media activities and it also helps business to stay up-to-date on important media channels.
Social media helps you to know your audience
It is crucial for organizations to have a concrete knowledge about where they are being talked about and what are they talked about. Are the chat group writers happy, satisfied, disappointed, interested or even irritated? It is also important to recognize signs of possible crisis, trends or situations you might want to be well-prepared for.
M-Brain’s media monitoring has a broad vantage point
M-Brain’s professionally produced information reinforces reputation management. We have been in business since 2002, we have the experience and we know how to be the eyes and ears of your organization – the silent watchdog of your reputation. M-Brain media monitoring covers globally both editorial and social media.