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| Juha Markkanen, Director of the Information Unit | |||||||||
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Why M-Brain? |
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The ministry and its units abroad need up-to-date details on the relevant domestic events. Having a detailed understanding of these issues is vital for the ministry. |
M-Brain offers a cross-section of the on-line and print media news material relevant for the ministry. On the basis of precisely defined keywords, the ministry receives daily information on its own publicity and e.g. foreign policy, trade policy, human rights and development. |
The cooperation started through a call for tenders and has proven to be a cost-effective solution over the years. Outsourcing media monitoring is sensible because of the expansion of the media field. It enables the ministry to focus on core issues despite the diminishing labour resources. |
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| Johanna Konttila, Communications Manager | |||||||||
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Solution |
Why M-Brain? |
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Metsähallitus intensively follows the quality of its publicity and the success of its communications. Metsähallitus holds a significant social role and we are at the centre of socially responsible operations. It is important that our operations are transparent and we listen to the opinions of different stakeholders. |
M-Brain has been Metsähallitus's partner since 2003. Our service package covers online and print media as well as radio and TV monitoring. Our whole organisation benefits from the services. They are crucial for publicity strategy planning and in order to react to the messages of the public, both in the short and long term. |
A media monitoring service has enriched our “media intelligence” and media skills. Our long-term cooperation has produced synergies, deepened the expertise and resulted in mutual trust. M-Brain answers to our needs flexibly and quickly. M-Brain is an important strategic partner to Metsähallitus's communications. |
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| Tarja Jussila, Managing director | |||||||||
Challenge |
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Why M-Brain? |
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We need the monitoring of our own industry and especially our clients’ industries to support our client work. On one hand we need to understand the client's industry and on the other, see the results of our own work and follow the visibility our messages gain in the media. |
M-Brain provides us with the processed information we need. For instance, the analysis services enable us to observe the effect of messages over longer periods. In addition to regular monitoring, we need special monitoring for our clients during certain processes such as lay-offs. |
By buying M-Brain's media monitoring services, we buy time and efficacy. M-Brain's reports are a lot more refined than those made by entirely automatic services. For our international clients, M-Brain offers a monitoring service that covers a wide spectrum of languages, created both for their use and ours. |
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| Lauri Peltola, Head of Corporate Communications | |||||
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Solution |
Why M-Brain? |
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Stora Enso is an international enterprise operating in paper, packaging and wood products branch. The company continuously needs up to date information on its own publicity and the developments in the branch. Stora Enso’s information needs are global and complex in content; what needs to be monitored are the trends in the branch, opinions of various interest groups, the views and expectations of forest owners, the pulp, paper and sawmill industry and of the markets in general, as these can also prepare us for the future. The organization needs the relevant information fast, globally, and in refined form. |
M-Brain delivers monitoring reports compiled from global news sources to Stora Enso twice a day. The articles are translated into English from over ten languages, summarised and put into reports. M-Brain meets Stora Enso’s geographically wide and multi-leveled information needs extensively, delivering a fully customizable service package. |
The service is genuinely global, multilingual, and almost real-time. M-Brain is not merely following media; it’s delivering vital information as decision-making support. M-Brain manages to meet additional information needs in emergency situations, extremely flexibly and efficiently. M-Brain is delivering information for promoting long-term and successful communication. |
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