Unusually for a company in the field of media monitoring, M-Brain is a hybrid of technology and human expertise. Compared to a purely technological approach, M-Brain's methods necessitate a development philosophy geared not so much towards providing solutions directly to customers, as it is at providing tailored tools for media analysts. The media analysts can then, in turn, provide the customers with the highest quality of service. This is enabled by the tight and fast-paced feedback cycle arising from the fact that both the end users and developers are employed by one company.

Agile and tailored development

Flexibility and efficient prototype development are therefore our bywords. We use an adapted form of agile development, and script languages and powerful servers are used for testing ideas quickly. Coupled with the fact that the analysts form a dedicated and expert source of ideas, evaluation and high-quality training data, the development cycle is aimed at fast production of adaptive, tailor-made tools. This provides a distinctive edge over out-sourcing for a generic solution targeted at a non-specialist user.