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Latest blog posts
Should you monitor social media?
When social media started to gain popularity in the late 2000s, it was driven by individual users. Companies had not yet found their way to social media and analysis of social media content was quite insubstantial.
When two and two equals thirty-six in market intelligence analysis
Imagine you have a 15-year-old fashionista daughter like I do. One day, she discovered a male fashion artist on the internet. She comes up to me with the following facts:
Social Media Framework – How to build a social media culture
This is said to be the era of platforms, as different platforms guide and direct how we communicate. Large platforms such Google, Facebook and Apple also affect businesses and companies as parts of society. So, how to master these platforms? […]
Wisdom from Fortune 500 Intelligence Leadership: Simplify with Scenario Planning Lite
As part of its ongoing Market Intelligence Benchmarking Circle offering, M-Brain recently facilitated an event with the senior market and competitive intelligence leadership of 12 Fortune 500 corporations. While many of these executives strongly support scenario planning as the most […]
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