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Segmenting the audience is a topic I run into almost daily in the continuous market monitoring sector. Although I am writing from the viewpoint of an external market monitoring service provider, my views also apply to analysts and managers providing […]
Technological developments transform media for sure. But before disruption can happen, consumers’ behavior needs to change accordingly. And whose behavior changes the easiest? That of the Millennials.
With the increasing speed of change taking place in the business environment, it is now more important than ever for companies to accelerate decision-making to stay ahead of the competition. Strategic decision-making is the top-rated purpose of market intelligence insights, […]
Competences can be grouped in different ways, depending on the job or function. For intelligence professionals it makes sense to look at the following three categories: 1. Technical intelligence competencies, 2. Management and leadership competencies, and 3. Relational and interaction […]
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