10.12.2020

Competitor Analysis Helps You to Focus on the Right Issues

Do you know how your media visibility compares to that of your competitors? Do the products of your competitors get praised more in social media than your products? Are you…

26.05.2020

Analysis is A Gateway to Insight

Do you systematically analyze what results your communications efforts yield? The measuring of communications outcomes, especially when done regularly, ensures that your organization does the right things and doesn't waste…

26.09.2018

Social Media Framework – supportive culture to balance your work

The flow of social media is powered by its users, a force that cannot really be stopped or controlled. This is the current that organizations try to harness, a forceful…

12.01.2018

Game of Thrones – marketing campaign for the Mother of Dragons

In certain age groups, when you mention Daenerys, Red Wedding or Westeros, everyone knows what you're referring to. They know what you are talking about, as the Game of Thrones…

19.07.2017

Images, images everywhere…

Summer and vacation season are a good time to take photos with a proper camera, as well as selfies and snapshots with an ever-present smart phone. Generally speaking, summer time…

13.06.2017

Social Media Framework – from theory to implementation

It has been noted time and again that social media cannot be controlled. It is unpredictable and unmanageable, like a force of nature. Still, the eminent power that drives social…