Modern consumer & social media
The year 2017 is approaching, so this is a good time to think about trends and where we might be headed. One trend in my life has certainly been the growing presence of social media in my everyday life.
I exchange comments with friends on social media, catch the latest news via social media and keep in contact with the youngsters through social media. The official, traditional editorial media is present as the morning paper at breakfast, the odd tabloid at lunch and the evening news report on TV.
The overall trend seems to be that news travels fast and in bite-sized clumps, but it is also consumed fast in the everyday life. Weekend is the time for reading longer articles and watching documentaries.
News corporations are more present in everyday life than before, but rather through their social media channels, not the traditional ones. Even my gym communicates with customers through social media as well as the traditional means, e.g. email and posters. At least my personal trainer does not remind me of my duties through WhatsApp or Twitter, thankfully.
Attention span – or lack of it
Via social media, companies can catch people’s attention, but there is tough competition for attention nowadays. I certainly do not want content that does not show well on my mobile gadgets, is not relevant to me and/or is confusing. I want to be able to figure out the main point as I wait for the subway. That is not too much to ask for, or is it?
Marketing & Communications