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Outcome of FIBEP World Media Intelligence Congress in Dubai
In mid-March, M-Brain participated to the international FIBEP World Media Intelligence Congress in Dubai. The program at the congress consisted of presentations, panel discussions and show-cases in different fields of…
Is your social media strategy working? Measure it!
The basic starting point for measuring your earned social media presence and social media strategy is as simple as the basic starting point for measurement of editorial media: everything should…
Big data is a game-changer, if you know how to use it
Big Data has been a hot topic for several years now. The term was actually coined by META Group already in 2001. Since then Big Data has become almost a…
Have the Millions Spent by Energy, Resources and Environment Companies on Market Intelligence Paid Back?
July 18, 2013. Some global companies in the energy, resources and environment industries will each spend as much as US$1 million on market intelligence* in 2013. While this may appear…