Lots of unreliable and false information is spreading via editorial and social media across the globe. Particularly in these insecure times of ours, official sources warn people about reading and believing in false data about COVID-19.
Misinformation has flown across social media to such an extent, that some commentators are now referring to the new avalanche of misinformation accompanying the COVID-19 pandemic as a ‘disinfodemic’. This phenomenon is even putting lives at risk, prompting some with symptoms to try unproven remedies in the hope of ‘curing’ themselves.
False news is written and published usually with the intent to mislead the reader in order to damage someone, a person or an organization, or gain financially or politically, using sensationalist headlines to increase interest. Accordingly, these stories and headlines may increase media advertising revenue. Publishing a story with false data that attracts users, benefits advertisers and improves ratings.
Monitoring services bring the truth closer
The relevance of false news is an increasing problem for people using media monitoring services and striving to make decisions based on changes in the environment. Untrustworthy news undermines serious media coverage and makes it more difficult for the audience to judge the relevance of business news.
One way of solving the problem is to use a monitoring and information service that offers a wide variety of articles, comments and discussions from various sources on each targeted issue. If you receive a 360-degree, versatile view on events, based on both editorial and social media, content from institutional sources, official webpages, research institutions and influential commentators, the probability of getting closer to the “truth” increases.
Further reading on fake news and the coronavirus is available from UN News and Foreign Policy.
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Marjukka Nyberg
Marjukka Nyberg is the founder and long-time CEO of M-Brain who has worked in information management and communication for a long time.
