Handbook of market intelligence
Now into its third print-run due to its popular demand, the Handbook of Market Intelligence has been described as a "must read" for market intelligence professionals. Amazon reviewers rate the book a 4.5 out of five.
Global companies spend millions of dollars on conducting market intelligence each year. Yet only 10% have achieved market intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets.
What are their secrets? What can the other 90% do in order to ensure they have their market intelligence scope, processes, deliverables, tools, organization and culture right?
Get an insider’s look at how some of the world’s most respected international companies use market intelligence. This book provides over 40 enlightening case studies from companies such as ABB, Cisco Systems, Dunkin’ Brands and Statoil, as well as findings from global surveys on market intelligence programs and trends.
It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the Market Intelligence Roadmap developed by M-Brain.
Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions ““ as well as benchmark their own results against global best practices.
The Handbook of Market Intelligence is available for sale on Amazon.
PART 1: Market Intelligence In Global Organizations
1. Market Intelligence: Drivers and Benefits
2. Market Intelligence in Global Organizations: Survey Findings in 2013
PART 2: Roadmap To World Class Market Intelligence
3. Key Success Factors of World Class Market Intelligence
4. Intelligence Scope ““ Determining the Purpose, Target Groups, and Focus Areas of an “¨ Intelligence Program
5. Intelligence Process ““ Turning Random Data into Meaningful Insight
6. Intelligence Deliverables ““ Building a High-Impact Market Intelligence Product Portfolio
7. Intelligence Tools ““ Collecting, Storing, and Disseminating Intelligence
8. Intelligence Organization ““ The People and Resources that Generate the Impact
9. Intelligence Culture ““ Engaging the Organization in Market Intelligence
PART 3: Market Intelligence For Key User Groups
10. Market Intelligence for Current Awareness across the Organization
11. Market Intelligence for Strategic Planning
12. Market Intelligence for Marketing, Sales, and Account Management
13. Market Intelligence for Innovation and Product Life-Cycle Management
14. Market Intelligence for Supply Chain Management
PART 4: Developing World Class Market Intelligence Programs
15. Implementing Market Intelligence Programs
16. How to Develop an Existing Market Intelligence Program for Greater Impact
17. Demonstrating the Impact of Market Intelligence
18. Trends in Market Intelligence