Blog posts

At M-Brain, we are passionate about intelligence, monitoring, technology and consulting. Our blog offers you insights around those topics, and every now and then we like to spice things up with something new and unexpected. We invite you to stay tuned and join the conversation.

Measuring the success of market intelligence - M-Brain

There is a difference between a norm and a value. A norm is something that is so embedded in your thinking that you don’t think about it anymore.
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Game of thrones - dark hedges - M-Brain

In certain age groups, when you mention Daenerys, Red Wedding or Westeros, everyone knows what you're referring to. They know what you are talking about, as the Game of Thrones is present in the most popular and visible social media channels, all the year round.
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M-Adaptive - media monitoring software - M-Brain

In his draft Communication PhD thesis, Kalle Nuortimo, Market Analyst with Sumitomo SHI FW, used M-Brain’s M-Adaptive media monitoring software to measure differences in public acceptance of various near carbon-neutral energy technologies such as solar, wind, biomass, hydro and nuclear. The aim of the study was to investigate a possible link between public attitudes and the deployment of energy technologies - and to tease out the implications for decision-making.
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