Blog posts

At M-Brain, we are passionate about intelligence, monitoring, technology and consulting. Our blog offers you insights around those topics, and every now and then we like to spice things up with something new and unexpected. We invite you to stay tuned and join the conversation.

From time to time we are reminded of how badly advertising campaigns can go. Their planning and creation often involve diverse groups of people and yet, mistakes that later seem obvious go unnoticed and the campaigns receive the go-ahead from decision makers.
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Design, food, sauna and architecture – this is what Helsinki is known for in international media

International media portray Helsinki in a favourable light and link the city to topics like design, food, sauna and architecture. These were the key findings from a publicity analysis M-Brain conducted based on editorial media coverage of the Finnish capital.
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Internal planning and contemplation are the foundation of a solid social media strategy - M-Brain

Social media resembles a force of nature: you cannot control it, but neither should you let it run its course without taking some precautions. With a little planning and determination, you can even take advantage of social media and try to harness some of its power to have it work for your own goals.
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