Blog posts

At M-Brain, we are passionate about intelligence, monitoring, technology and consulting. Our blog offers you insights around those topics, and every now and then we like to spice things up with something new and unexpected. We invite you to stay tuned and join the conversation.

M-Brain - Muoviin liittyvän uutisoinnin seuranta

The EU’s “straw ban”, meaning the directive restricting the amount of plastic waste, is a hot topic which M-Brain’s experts have followed closely. It is connected to the worry about plastic waste in the world’s oceans. According to some estimates, the oceans have over 5 trillion pieces of plastic. Around 5-13 million tonnes of plastic is estimated to end up in the oceans yearly. 85 per cent of the trash washed up on EU’s shores is plastic waste.
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M-brain passion

When I started as account manager at M-Brain about a year ago, I didn’t have a very clear picture of what my daily work would be. As it turns out, my work with clients is a lot more multi-faceted and complicated but also much more interesting than what I had imagined. In this short blog post I give a sneak peek into my key takeaways from the past year.
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Rise of digi M-Brain

Relevant and accurate market intelligence is the basis of data-driven, evidence-based, informed decision making – Informed Leadership, as we put it at M-Brain. In the Digital Era, market intelligence is more crucial than ever for any company to succeed. You need it to move faster and in a direction that sets you apart from other players, and to find growth opportunities through market creation, instead of playing a zero-sum disruption game.
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