Blog posts

At M-Brain, we are passionate about intelligence, monitoring, technology and consulting. Our blog offers you insights around those topics, and every now and then we like to spice things up with something new and unexpected. We invite you to stay tuned and join the conversation.

Finnish summer M-Brain

They came, they saw, and they left. A week has passed and dust has settled since Donald Trump and Vladimir Putin visited Helsinki on Monday 16 July for a bilateral Summit. Nobody knows what the two leaders spoke about, statements made in the press conference have been rebuked and there is confusion over the negotiation notes, so the actual outcome of the summit is unclear. However, from an ordinary citizens’ point of view the summit was a success.
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As part of its ongoing Market Intelligence Benchmarking Circle offering, M-Brain recently facilitated an event with the senior market and competitive intelligence leadership of 12 Fortune 500 corporations. While many of these executives strongly support scenario planning as the most strategic and forward-looking instrument in the intelligence toolbox (see below), a surprising majority also expressed misgivings with the traditional approach to applying this methodology.
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Helsinki, the meeting place of choice between East & West - M-Brain

It was announced late last week that Russia’s President Vladimir Putin and US President Donald Trump will meet in mid-July for a bilateral summit in Helsinki. This announcement cased, of course, a non-stop barrage of media speculation about why the meeting will take place in Helsinki and what will be discussed.
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