Blog posts

At M-Brain, we are passionate about intelligence, monitoring, technology and consulting. Our blog offers you insights around those topics, and every now and then we like to spice things up with something new and unexpected. We invite you to stay tuned and join the conversation.

Market size and forecasting are the cornerstones of market intelligence. They usually aim to answer the questions of how big a given market is and how fast it is growing. Their purpose is to delineate a path of growth for a company and to help support the decision on which markets to enter to find and sustain growth.
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M-Brain - Muoviin liittyvän uutisoinnin seuranta

The EU’s “straw ban”, meaning the directive restricting the amount of plastic waste, is a hot topic which M-Brain’s experts have followed closely. It is connected to the worry about plastic waste in the world’s oceans. According to some estimates, the oceans have over 5 trillion pieces of plastic. Around 5-13 million tonnes of plastic is estimated to end up in the oceans yearly. 85 per cent of the trash washed up on EU’s shores is plastic waste.
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M-brain passion

When I started as account manager at M-Brain about a year ago, I didn’t have a very clear picture of what my daily work would be. As it turns out, my work with clients is a lot more multi-faceted and complicated but also much more interesting than what I had imagined. In this short blog post I give a sneak peek into my key takeaways from the past year.
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