European market launch support for Asian car maker

Key benefits: Project produced insight that was a key input in generating the client’s local marketing strategy and action plan for product launch

Need

Following an earlier study of key success factors for compact size cars in Europe, the client was planning the launch of a new model in Europe. The optimal time of rollout in the individual markets and required marketing measures needed to be determined.

Application: Sales & Marketing

Geography: Germany, UK, France, Italy, Spain

Approach

M-Brain (formerly GIA) provided detailed profiles of existing and planned competitive models as well as marketing strategies, leading to recommendations for own marketing actions.

Methods: Secondary research, industry analysis, strategy analysis

Solution

Client planned their product launch based on the analysis and launched the new product on time with coordinated marketing measures in optimal sequence.

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