Realigned a global chemical company’s value chain strategy in Greater China

Key benefits: Realized greater sales volumes across product segments and saved on distribution costs

Need

A global industrial gas supplier wanted to determine potential for a new distribution proposition in Greater China.

Application: Strategic Planning

Geography: China

Approach

Mapped distribution tiers and channel shares, analyzed customers’ unmet needs and identified inefficiencies in the value chain. Involved value chain structure research and customer research.

Methods: Secondary research and analysis

Solution

Products were grouped into opportunity segments and a distribution strategy recommended for each group. For some segments, a move to sources outside the investigated markets was recommended, with a new pricing proposition. For others, the client was advised to tie up with a local player or serve a select group of customers directly.

Close

Login to clientzone

Close

So, you are interested in our monitoring services?

So, you are interested in our intelligence services?

So, you are interested in our advisory services?

Please, leave your contact information and we will get back to you shortly!

Name
Company
E-Mail
Phone
Message

Cancel

Your message has been sent!
Close