Advisory on developing a regional market intelligence operation
Key benefits: Improved extranet design, knowledge sharing and responsiveness. Reduced duplication of information and ad hoc requests. Improved internal customer experiences.
The regional market research division of a major consumer electronics firm needed to transform itself from a data provider into an intelligence-centric operation.
Application: Strategic Planning
Assessed existing information sources in terms of value delivered, reviewed existing content management systems and identified the needs of internal customers and main gaps.
Methods: Secondary research and analysis
Recommended a framework for implementing a market intelligence-driven operation, redesigned the extranet to make important information more accessible, as well as addressed issues pertaining to people, processes and tools to help create and transfer knowledge, and build knowledge repositories.