Analysis of quick service restaurant chain expansion strategy in North America

Key benefits: Ability to undertake a proactive strategy to combat new threats in the home market

Need

A customer in the quick service restaurant sector faced entry of a new competitor in their home market and needed an in-depth analysis of the competitor’s strategy regarding the market.

Application: Strategic Planning

Geography: USA & Canada

Approach

Secondary research was utilized to unveil the competitor’s strategy, strengths and weaknesses, and the findings were supplemented with primary research focusing on market entry strategy and marketing.

Methods: Primary research, market entry strategy analysis, marketing strategy analysis, SWOT analysis

Solution

Analysis on supply-chain structures, key success factors in previous markets, pricing and marketing strategy, business model, and competitive strategy. Based on the analysis, implications were presented and recommendations given.

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