Benchmarking of Competitors’ Supply Chains

Key benefits: Strategic insight into competitor supply chains, detailing how sourcing, manufacturing, distribution, and related process are organised

Need

In order to develop their own supply chain in Germany, an FMCG company needed more insight into how their competitors have organised their supply chains.

Application: Supply Chain Management

Geography: Germany

Approach

Utilising existing secondary information and in-depth expert interviews, a distribution network analysis was conducted. The SCOR model (Plan, Source, Make, Deliver) was used as an framework in analysing the information.

Methods: Secondary & primary research

Solution

Detailed report on each named competitor company including detailed analysis of their supply chain. A summary report compared and analysed the companies against each-other and reflected also the client company’s own approach.

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