Profile of the Chinese electronic learning aid market

Key benefits: In-depth understanding on the market size, available products and leading Chinese manufacturers. Ability to position a new product to target the highest potential customer and product segments.

Need

A leading global consumer products player planned to launch a new electronic learning aid product in China and needed to obtain the latest market and demand dynamics and determine positioning of the new product.

Application: Strategic Planning

Geography: China

Approach

Determined market sizes of existing products by customer segments, researched available products, prices and features and investigated selected top manufacturers’ product development initiatives, top-selling products and key success factors. The bulk of market insights were gathered from interviews with leading manufacturers, distributors and retailers, supplemented by store visits and store-level interviews in key Chinese cities.

Methods: Secondary & primary research including interviews and store visits

Solution

Analyzed growth and demand potentials, evaluated product opportunities and recommended potential manufacturing partners.

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