Identified US online investment product market opportunities in Hong Kong
Key benefits: Quantified market opportunity for US investment products and defined long and short-term strategy to achieve greater market share of the online trading business
A US investment brokerage firm needed to size and identify market opportunities in Hong Kong, and derive marketing and competitive initiatives to enhance its performance.
Application: Strategic Planning
Geography: Hong Kong
Assessed and determined the market potential from three angles, namely competitive environment, market demand, and customer analysis.
Methods: Secondary & primary research and analysis
Confirmed market potential based on segment size, likely future growth and competitive intensity. Defined optimum products and services to take advantage of segment opportunities. Benchmarked against competition using ratings and qualitative comments from customers interviewed.