Market attractiveness analysis and competitive landscape analysis of location-based services
Key benefits: Improved understanding of market dynamics as well as identification of attractive M&A targets
In order to create a corporate strategy, a European traffic and infrastructure company needed to understand the key players and the market dynamics of location-based services in five European countries.
Application: Mergers & Acquisitions
Geography: Germany, UK, Denmark, Russia, Poland
M-Brain (formerly GIA) conducted local research in each country, utilizing both secondary and primary information sources. This included expert interviews and resulted in an understanding of market dynamics and development.
Methods: Secondary research, primary research, industry analysis, financial analysis, competitive landscape analysis
M-Brain (formerly GIA) delivered a report describing market dynamics, business implications, and technology trends. The client also received five country profiles including explanation about market logics and key player profiles.