Market potential analysis for new machinery
Key benefits: Ability to make informed investment based on market potential and development estimates , and to formulate business strategy based on attractiveness analysis
Company supplying hi-tech engineering solutions needed a reliable market assessment to determine the potential to introduce a new machine, and identify the best route to market strategy for the product.
Application: Strategic Planning
Geography: Southern Africa
Expert interviews enabled estimating the market potential for the product in the targeted industry. Secondary research was conducted to validate the findings.
Methods: Secondary research and expert interviews across various areas.
A comprehensive analysis of the potential market was delivered to the customer and a detailed route to market strategy was developed to ensure success.