Continuous monitoring of interesting phenomena & weak signals in social media
Key benefits: Client is kept continuously up to date on relevant public discussion around themes that are key to their operation. Especial focus is given to weak signals that might give early warnings of new emerging trends and new directions in public opinion.
A leading asset management company needed to be more aware of the public discussions around their portfolio companies and other key themes relevant for their operations.
Application: Strategic Planning
Geography: Northern Europe
M-Brain (formerly GIA) is utilizing a wide portfolio of tools to monitor key discussion forums and blogs. The client is kept up to date on relevant discussions by summaries and links published daily in a separate module in their Intelligence Plaza tool.
Methods: A combination of automated tools / searches and daily human intelligence work done by the M-Brain (formerly GIA) team.
Up-to-date database in the clients Intelligence Plaza tool to keep key employees informed of all important discussions and trends in social media.