Wireless service benchmarking study for global service provider

Key benefits: The customer gained actionable improvement concepts based on global benchmarking against the best-in-class service providers globally

Need

To help reduce its user churn rates, a telecommunications service provider required a thorough investigation of key customer defection points in its current service process. It also sought commendable solutions by a way of customer loyalty programs and lock-in service design.

Application: Product and Innovation Management

Geography: Global

Approach

To achieve a 360o assessment M-Brain (formerly GIA) focused on two key research approaches, namely neck and neck design comparisons between the service subject and benchmarks, and highlighting notable “˜push’ and “˜pull’ programs.

Methods: Secondary research via the Internet and media sources; primary research via hands-on product usage and insider interviews.

Solution

The customer was delivered four in-depth service-specific reports containing executive recommendations on architectural enhancements. The findings were discussed in face-to-face consultant workshops.

Close

Login to clientzone

Close

So, you are interested in our monitoring services?

So, you are interested in our intelligence services?

So, you are interested in our advisory services?

Please, leave your contact information and we will get back to you shortly!

Name
Company
E-Mail
Phone
Message

Cancel

Your message has been sent!
Close