Market potential analysis for a new chemical product
Key benefits: Ability to make informed investment based on market potential and development estimates, and to formulate business strategy based on segment attractiveness analysis
Company supplying hi-tech solutions to several industries needed a reliable market potential estimate for a new chemical product and needed to identify the fastest growing application segment for the product.
Application: Strategic Planning
A global research effort enabled M-Brain (formerly GIA) to estimate the market potential for the product in selected industries. Further secondary research and industry expert interviews were conducted to validate the findings.
Methods: Secondary research and 50 expert interviews in various industry sectors
A comprehensive global analysis of potential markets was delivered to the customer and a detailed analysis of market potential in the electronics, automotive, packaging, construction, and textile segments.