Global benchmark analysis for automotive supplier
Key benefits: Client identified key areas for future investments and focus areas as well as leading key accounts for their product portfolio
An international automotive supplier wanted to re-evaluate the strategy on delivering special composites for several specific automotive parts. Client also wanted to know who are the best in class and pioneers in this special market sector.
Application: Strategic Planning
Geography: Germany, UK, France, Italy, Spain
Combination of secondary and primary research including in-depth interviews with industry experts (OEMs, suppliers, universities, research institutes). M-Brain (formerly GIA) applied results gained from reverse engineering methods via a specialized partner.
Methods: Secondary research, primary research, reverse engineering, SWOT analysis
M-Brain (formerly GIA) Group delivered a detailed benchmarking and SWOT analysis report that allowed the client to make a number of short-term and long-term decisions in an informed way.