Market attractiveness analysis for automotive industry supplier
Key benefits: Growth forecasts and trends affecting growth in each target market, and distribution models of competing companies.
A supplier in the automotive industry required rapid response analysis of several end-user markets, including demand, distribution, and competition analysis, in order to readjust the supplier’s own distribution model.
Application: Strategic Planning
Geography: Poland, Czech Republic, Slovakia, Austria, Hungary
Utilizing existing secondary information and in-depth expert interviews, a distribution network analysis was conducted, supplemented by macroeconomic and business environment analyses, including market size and growth estimates.
Methods: Secondary & primary research including 200 industry expert interviews.
A country report on each target market including detailed analysis of the automotive market and its distribution structure. A summary report compared and analyzed the markets and reflected the supplier’s own position in the market.