Market attractiveness analysis for automotive industry supplier

Key benefits: Growth forecasts and trends affecting growth in each target market, and distribution models of competing companies.

Need

A supplier in the automotive industry required rapid response analysis of several end-user markets, including demand, distribution, and competition analysis, in order to readjust the supplier’s own distribution model.

Application: Strategic Planning

Geography: Poland, Czech Republic, Slovakia, Austria, Hungary

Approach

Utilizing existing secondary information and in-depth expert interviews, a distribution network analysis was conducted, supplemented by macroeconomic and business environment analyses, including market size and growth estimates.

Methods: Secondary & primary research including 200 industry expert interviews.

Solution

A country report on each target market including detailed analysis of the automotive market and its distribution structure. A summary report compared and analyzed the markets and reflected the supplier’s own position in the market.

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