Analysis to maximize return on investment on promotional spend

Key benefits: Ability to make informed investment decisions based on ROI. Formulate effective sales implementation strategy based on optimal efficiencies and ROI.

Need

Company spends large amounts of money annually investing in promotions with major retailers. Company wanted to identify the most effective way to spend budget with highest ROI as well as an effective implementation and accountability plan for sales team.

Application: Sales & Marketing

Geography: Southern Africa

Approach

Detailed analysis and identification of sales trends. Various financial models developed across retailers and products optimizing ROI. Workshops with sales teams to develop implementation and tracking scorecards.

Methods: Secondary & primary research, workshops, and analysis

Solution

A comprehensive analysis of the market was delivered to the customer and a sales delivery and tracking scorecard was developed to ensure success.