Comprehensive SWOT and Competitor Analysis conducted for large retailer
Key benefits: The customer understood competitors’ key strengths and weaknesses, as well as their opportunities and threats in the market and was able to utilize this insight in strategic planning, with a strong focus on company competitive advantage.
As part of its strategic planning process, a large Southern hemisphere retailer wanted a SWOT and a competitor analysis conducted on its key competitors in its core business categories, namely Home, Beauty, Clothing and Food.
Application: Strategic Planning
Geography: Southern Africa
Suppliers and industry analysts were interviewed, and insight from over 1600 consumers was gathered in order to gain a sharper image of the market and key competitors. Competitor profiling and benchmarking techniques were used to convert this insight into intelligence identifying competitor core strengths and weaknesses and possible strategies.
Methods: Secondary & primary research
A comprehensive SWOT and Competitor Analysis model was delivered to the client and presented to the board. This information has been used across the retailers operating countries.