Profile of the Chinese electronic learning aid market
Key benefits: In-depth understanding on the market size, available products and leading Chinese manufacturers. Ability to position a new product to target the highest potential customer and product segments.
A leading global consumer products player planned to launch a new electronic learning aid product in China and needed to obtain the latest market and demand dynamics and determine positioning of the new product.
Application: Strategic Planning
Determined market sizes of existing products by customer segments, researched available products, prices and features and investigated selected top manufacturers’ product development initiatives, top-selling products and key success factors. The bulk of market insights were gathered from interviews with leading manufacturers, distributors and retailers, supplemented by store visits and store-level interviews in key Chinese cities.
Methods: Secondary & primary research including interviews and store visits
Analyzed growth and demand potentials, evaluated product opportunities and recommended potential manufacturing partners.