Profiling the skin care cosmetics market in China
Key benefits: Quantified market value and market share opportunity. Identified new brand positioning and channel strategy taking into account competitors’ activity.
Need
An Asia-based branded consumer goods trader needed to understand the potential of the Chinese skin care cosmetics market.
Application: Strategic Planning
Geography: Asia, China
Approach
Assessed and determined the market potential from three angles, namely competitive environment, market demand dynamics, and regulatory developments.
Methods: Secondary research and analysis
Solution
Determined the competitiveness of existing players and assessed the adoption of different distribution strategies ““ traditional retail versus the direct store model.
