Analysis of oil & gas offshore markets
Key benefits: Client was able to plan a specific competitive strategy and product portfolio for each market region
In order to devise a market-specific strategy, a European provider of power systems needed a better understanding of business outlook, client preferences and requirements in Norway.
Application: Strategic Planning
M-Brain (formerly GIA) conducted a local survey in the target market and interviewed key players to form a synthesized view of demand, growth expectations, and device requirements.
Methods: Survey, statistical analysis, industry analysis
M-Brain (formerly GIA) delivered a final report describing in detail industry expectations on growth and product requirements as well as future outlook and implications on the client’s business.