Analysis of oil & gas offshore markets

Key benefits: Client was able to plan a specific competitive strategy and product portfolio for each market region

Need

In order to devise a market-specific strategy, a European provider of power systems needed a better understanding of business outlook, client preferences and requirements in Norway.

Application: Strategic Planning

Geography: Norway

Approach

M-Brain (formerly GIA) conducted a local survey in the target market and interviewed key players to form a synthesized view of demand, growth expectations, and device requirements.

Methods: Survey, statistical analysis, industry analysis

Solution

M-Brain (formerly GIA) delivered a final report describing in detail industry expectations on growth and product requirements as well as future outlook and implications on the client’s business.

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