Identified market opportunities for janitorial and cleaning services in Shanghai

Key benefits: Quantified market opportunities by segments combined with practical advice on reaching the market potential and creating a competitive strategy

Need

A major US janitorial and cleaning services franchise wanted to enter the Shanghai market.

Application: Strategic Planning

Geography: China

Approach

Conducted primary and secondary research on market trends and drivers. Customer intelligence and competitor analysis. Identified demand drivers and customer segment trends.

Methods: Secondary & primary research and analysis

Solution

Analyzed customer usage habits and decision making processes. Customer segments were prioritized by spending per year and types of services used. Provided recommendations for capturing new customers in each segment.

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