Identified market opportunities for janitorial and cleaning services in Shanghai
Key benefits: Quantified market opportunities by segments combined with practical advice on reaching the market potential and creating a competitive strategy
A major US janitorial and cleaning services franchise wanted to enter the Shanghai market.
Application: Strategic Planning
Conducted primary and secondary research on market trends and drivers. Customer intelligence and competitor analysis. Identified demand drivers and customer segment trends.
Methods: Secondary & primary research and analysis
Analyzed customer usage habits and decision making processes. Customer segments were prioritized by spending per year and types of services used. Provided recommendations for capturing new customers in each segment.