Market analysis of wind power in China
Key benefits: Actionable intelligence to support entry into Chinese market, with the ability to devise an effective competitive strategy in the new market
A leading supplier of mechanical equipment for the wind power industry was exploring market opportunities in China. To make a successful entry into the market, the company needed in-depth knowledge of the wind power market in the country.
Application: Strategic Planning
Customer and supplier interviews to establish competitive landscape and demand drivers in the target country. Market size and share analysis based on primary data.
Methods: Primary research, market size and share analysis, market entry support
M-Brain was able to provide valuable market data and pinpoint both opportunities and threats for the client. The project included a consultative workshop that resulted in actionable recommendations for a market entry strategy.