Analysis of Eastern European logistics market

Key benefits: Enabled the customer to accurately estimate the attractiveness of the market including the level of competition

Need

A logistics operator needed to understand the Eastern European logistics market to make a strategic investment decision.

Application: Strategic Planning

Geography: Hungary, Slovenia, Serbia, Romania, Croatia, Bulgaria

Approach

Secondary information from several countries was collected and analyzed, and information gaps were filled with on-site primary research interviews in each target market.

Methods: Secondary and primary research, competitive landscape analysis

Solution

M-Brain (formerly GIA) delivered an overview of each country’s logistic sector, including detailed analysis by mode of transport including rail, road, air, and river. Analysis also considered market outlook and macroeconomic conditions.

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