Analysis of Eastern European logistics market
Key benefits: Enabled the customer to accurately estimate the attractiveness of the market including the level of competition
A logistics operator needed to understand the Eastern European logistics market to make a strategic investment decision.
Application: Strategic Planning
Geography: Hungary, Slovenia, Serbia, Romania, Croatia, Bulgaria
Secondary information from several countries was collected and analyzed, and information gaps were filled with on-site primary research interviews in each target market.
Methods: Secondary and primary research, competitive landscape analysis
M-Brain (formerly GIA) delivered an overview of each country’s logistic sector, including detailed analysis by mode of transport including rail, road, air, and river. Analysis also considered market outlook and macroeconomic conditions.