90% of Global Companies Say Their Emerging Markets Strategy Could Have Been Better

June 25, 2012. Half of the 430 global companies recently surveyed by M-Brain (formerly GIA) say at least 30% of their global revenues will come from Emerging Markets by 2017. Yet 9 out of 10 say they could have done something better in their Emerging Markets strategies, according to M-Brain (formerly GIA)’s Business Perspectives for Emerging Markets 2012-2017 Report. What do they view as success factors or threats? What mistakes have been made, and should be avoided? Do companies have the information to capture fast moving market opportunities? Register for the global report release webinar on Wednesday June 27 to find out more!

The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.

BRIC countries are still seen as the top four Emerging Markets for 2012-2017. Interest in Russia however, is lagging behind the other three countries across all the 10 industries in the survey: Manufacturing & Industrial; Technology, Media & Telecommunications; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.

Register today for the webinar release of the global findings, to find out more!

We also talk about what different industries will need to address in order to be successful in Emerging Markets to 2017.

Who Should Attend

Strategic planning/business development, market/competitive intelligence, senior management, sales and marketing, research and development/product management executives.

Industries Covered

Manufacturing & Industrial; Technology, Media & Telecommunications; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.

Presenter

Thomas Rideg, Managing Director, Hong Kong, M-Brain (formerly Global Intelligence Alliance)

About the Business Perspectives for Emerging Markets 2012-2017 Report

In April-May 2012, M-Brain (formerly Global Intelligence Alliance) conducted an online survey amongst business managers at 431 large and mid-sized companies and organizations worldwide, with questions such as:

  • How do you define Emerging Markets in your company?
  • Which are the top Emerging Markets for your industry over the next five years?
  • What key factors will determine whether foreign companies succeed in Emerging Markets?
  • What are the biggest threats to succeeding in Emerging Markets?
  • What are your company’s main reasons for investing in Emerging Markets?
  • What share of your company’s global revenue do you expect to come from Emerging Markets?
  • Which one aspect of your Emerging Markets strategy would you go back and change if you could?

Industries covered include: Manufacturing & Industrial; Technology, Media & Telecommunications; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.

Respondents: Nearly half (42%) of the companies in the survey earned more than $1.3 billion (1 billion Euro) in annual revenue and more than 50% (58%) have more than 1,000 employees. The respondents’ job functions included strategic planning/business development (26%), market/competitive intelligence (23%), senior management (19%), sales and marketing (13%), research and development/product management (9%), among others.

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