M-Brain to Build a New Nordic Media Intelligence Alliance
M-Brain sells its Swedish and Norwegian Media Intelligence operations as well as its Estonian production facility to Infomedia A/S, a leading Danish Media Intelligence company.
Infomedia and M-Brain will form a Nordic alliance by which customers can gain access to a pan-Nordic media intelligence solution, covering monitoring and analysis services. Infomedia will cover the Scandinavian markets and M-Brain will cover the Finnish market.
Infomedia has been the leading media intelligence company in Denmark who through this deal is strengthening its Nordic presence. Through the Media Intelligence Alliance, we are able to offer our customers an even broader Nordic coverage.
Following this deal, M-Brain will put increased focus on developing services, tools and technological platforms in the Competitive & Market Intelligence space, offering its customers global access to refined relevant market intelligence solutions through its 11 global locations. Going forward we will focus more and more on bringing AI to the surface in our products as well as developing next generation market intelligence solutions.
The deal is a natural progression from the previous transaction in 2018 when M-Brain sold its media monitoring technology and related international data business (Opoint Technology) to Infomedia.
Infomedia A/S is a Nordic media intelligence house specialized in media surveillance, media analysis and communication insights. From this day onwards, the company counts more than 230 employees, a main office in Copenhagen, companies in Stockholm, Oslo and Tallinn, and a production company in Chennai.