Long-term planning, understanding the flow of trends, as well as still unvoiced customer needs, are important parts of truly successful businesses. Scenario analysis helps you to see possible outcomes of your decision-making and improve your organization’s strategy to prepare for the future and thrive over your competition.
The use of scenario analysis aims to assist decision-making and improve the strategy of an organization in order to adapt to the ever-changing challenges that markets and competition pose. It is about finding insights into the future in trends that are observable today. Organizational decision-making requires increasingly accurate and adaptable information about the operating environment, its challenges, tensions, connections, interfaces, and the motivations, skills and needs of important groups such as your customers.