Are you looking to enhance your competitive position? Respond to external threats? Identify new opportunities or risks? Expand your presence in new markets? Need a market research to gather information about target markets, audiences and customers? Do you have a “big” question that you need to answer?

Intelligence is always a key input to support decision-making, and whatever your need is, M-Brain is here to help. We provide tailored consulting projects to assist customers in the collection and analysis of targeted information as an input to informed decision-making.

Benefits of our strategic analyses:

  • Stay ahead of the competition
  • Respond to new competitive threats
  • Understand your competitive landscape and its potential disruptors
  • Increase customer understanding
  • Target the fastest growing customers and segments
  • Identify new markets, segments and opportunities
  • Stay clear of markets that are not ready for your products or services
  • Reduce time and effort spent on making the right decision
  • Involve an objective, third-party opinion in existing corporate dialogue
  • Reimagine business boundaries and prepare for the future

How is a typical research project executed?

Our proposed intelligence strategy is to provide a clear illustration of the target products and target markets based on well-defined and validated market intelligence.

  1. Internal review with customer:
    Collaboration with customer to understand stakeholders’ objectives and ensure all requirements are well understood
  1. Desk research:
    Centralized, local language secondary research to gather information on the industry’s value chain, demographics, regulatory trends, key players, evolution, etc.
  1. Executive interviews along the value chain:
    M-Brain interviews players across the industry value chain (competitors, suppliers, distributors, customers, industry experts, etc.) for qualitative insights and quantitative data
  1. Analysis & validation:
    M-Brain refines the analysis to the relevant level of detail. Accuracy checks, logic and consistency checks, cross-checks between sources, validation with experts
  1. Reporting:
    Findings are collated into a visual, intuitive and professional format to aid interpretation of findings – complemented by workshops and post-project support

 

Contact us to know more about our strategic analyses services

Examples of M-Brain’s strategic project themes:

  • Competitive Intelligence
  • Competitive or market landscape analysis
  • Competitor deep-dive
  • Customer intelligence
  • Sales lead identification
  • Win-loss analysis
  • Market attractiveness
  • Market entry strategy
  • Market research
  • Market sizing and forecasting
  • M&A screening and evaluation
  • Strategic partner identification
  • Scenario analysis
  • Trend radars
  • Technology benchmarking or roadmapping
  • War gaming
  • Workshops

How can we support you in your strategic decision-making?

M-Brain’s strengths in providing strategic intelligence:

  • Flexible approach to project management and open collaboration with clients
  • Custom-built research methodologies and analysis methods
  • Wide industry experience and global coverage in over 100 countries
  • Over 20 years of experience

Get in touch!

We look forward to hearing about your needs and challenges.

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