Intelligence is a key input to support decision-making

Are you looking to enhance your competitive position? Respond to external threats? Identify new opportunities or risks? Expand your presence in new markets? Need more in-depth information about target markets, audiences and customers? Do you have a “big” question that you need to answer?

Whatever your need is, M-Brain is here to help. We provide tailored consulting projects to assist customers in the collection and analysis of targeted information as an input to informed decision-making.

Contact us to hear more about our research and advisory services

Examples of M-Brain’s strategic intelligence project themes & workshops:

How is a typical research project executed?

Our proposed intelligence strategy is to provide a clear illustration of the target products and target markets based on well-defined and validated market intelligence.

  1. Internal review with customer:
    Collaboration with customer to understand stakeholders’ objectives and ensure all requirements are well understood
  1. Desk research:
    Centralized, local language secondary research to gather information on the industry’s value chain, demographics, regulatory trends, key players, evolution, etc.
  1. Executive interviews along the value chain:
    M-Brain interviews players across the industry value chain (competitors, suppliers, distributors, customers, industry experts, etc.) for qualitative insights and quantitative data
  1. Analysis & validation:
    M-Brain refines the analysis to the relevant level of detail. Accuracy checks, logic and consistency checks, cross-checks between sources, validation with experts
  2. Reporting:
    Findings are collated into a visual, intuitive and professional format to aid interpretation of findings – complemented by workshops and post-project support

Stay ahead of the competition

Benefits of our strategic analyses:

    • Understand your competitive landscape and its potential disruptors
    • Increase customer understanding
    • Target the fastest growing customers and segments
    • Identify new markets, segments, trends and opportunities
    • Stay clear of markets that are not ready for your products or services
    • Reduce time and effort spent on making the right decision
    • Involve an objective, third-party opinion in existing corporate dialogue
    • Reimagine business boundaries and prepare for the future

How can we support you in your strategic decision-making?

M-Brain’s strengths in providing strategic intelligence:

  • Flexible approach to project management and open collaboration with clients
  • Custom-built research methodologies and analysis methods
  • Wide industry experience and global coverage in over 100 countries
  • Over 20 years of experience in supporting our customers strategic insights

Get in touch!

We look forward to hearing about your needs and challenges.