Are you looking to enhance your competitive position? Respond to external threats? Identify new opportunities or risks? Expand your presence in new markets? Need a market research to gather information about target markets, audiences and customers? Do you have a “big” question that you need to answer?

Intelligence is always a key input to support decision-making, and whatever your need is, M-Brain is here to help. We provide tailored consulting projects to assist customers in the collection and analysis of targeted information as an input to informed decision-making.

Benefits of our strategic analyses:

Stay ahead of the competition
Respond to new competitive threats
Understand your competitive landscape and its potential disruptors
Increase customer understanding
Target the fastest growing customers and segments
Identify new markets, segments and opportunities
Stay clear of markets that are not ready for your products or services
Reduce time and effort spent on making the right decision
Involve an objective, third-party opinion in existing corporate dialogue
Reimagine business boundaries and prepare for the future

How is a typical research project executed?

Our proposed intelligence strategy is to provide a clear illustration of the target products and target markets based on well-defined and validated market intelligence.

Internal review with customer:
Collaboration with customer to understand stakeholders’ objectives and ensure all requirements are well understood

Desk research:
Centralized, local language secondary research to gather information on the industry’s value chain, demographics, regulatory trends, key players, evolution, etc.

Executive interviews along the value chain:
M-Brain interviews players across the industry value chain (competitors, suppliers, distributors, customers, industry experts, etc.) for qualitative insights and quantitative data

Analysis & validation:
M-Brain refines the analysis to the relevant level of detail. Accuracy checks, logic and consistency checks, cross-checks between sources, validation with experts

Reporting:
Findings are collated into a visual, intuitive and professional format to aid interpretation of findings – complemented by workshops and post-project support