M-Brain köper Opoint, stärker sin marknadsposition i Norden

M-Brain har utökat sin verksamhet genom köpet av det norska mediebevaknings och medieanalysföretaget Opoint. Köpet inkluderar Opoints dotterbolag i Norge, Sverige och Estland.

Från pressrelease angående M-Brains köp av Opoint

M-Brain, the Finnish globally operating information services, technology and advisory company, expands its operations through the acquisition of Norwegian media monitoring and analysis company Opoint Holding. The acquisition includes Opoint’s three subsidiaries in Norway, Sweden and Estonia. All of Opoint’s shares are transferred into M-Brain’s ownership. The transaction makes M-Brain the leading company in its field in the Nordics.

 

 

Kim Nyberg, M-Brain CEO

Kim Nyberg, M-Brain CEO

-The acquisition supports our strategic goal to become market leader in our field in the Nordics and throughout the Baltics. Our aim is to further strengthen our position in the industry, comments M-Brain CEO Kim Nyberg.

 

All of Opoint’s roughly 150 employees will be transferred to M-Brain. Opoint’s turnover in 2015 was approximately EUR 11 million.After the acquisition M-Brain will have operations in Finland, Sweden, Norway, Estonia, Russia, France, Germany, UK, Canada, US, Brazil, China, Singapore and Malaysia.

 

According to CEO Nyberg, the industry consists of several, different sized, but mostly smaller players. It must therefore be assumed that the industry’s fast consolidation process continues. The digitalization is also continually advancing as a result of amongst others, changes in the traditional media field. At the same time, new intelligence companies specialised in social media continue to emerge as well as hybrid solutions, which combine eCommerce and Big Data. This development leads to the continuous creation of new information needs.

 

– Some 10 years ago, the challenge was simply to find information. Today, the challenge is the excessive amount of data, which continues to grow exponentially. What really is important is to find relevant information while saving time for the end user. The most effective way to manage this is by utilizing semantic Big Data technology combined with human intelligence. M-Brain has been one of the fore-runners when it comes to utilizing hybrid solutions in this industry, says Nyberg.

 

Read full company announcement here

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