Trends can be broken up into three categories: mega trends, or the global drivers (e.g. digitalization, globalization), macro trends, or the business drivers (e.g. circular economy, IoT, AI) and micro trends, or business signals (e.g. Happiness Index, autonomous vehicles, #metoo). All of these trends have a hand in shaping markets relevant to your organization.
M-Brain’s trend analysis helps you understand the signals and phenomena behind the trends that drive your business. We turn trend knowledge into valuable business intelligence that aids you in making the right moves.
What is it about? What does it mean?
What are the consumers saying?
What are companies and industry players saying?
What sort of development can be detected related to the signal?
Based on customer needs. Approximately three mega trends and a number of macro trends related to these mega trends make a good starting point for the service.
The analysis is based on M-Brain monitoring tools and solutions, mostly the Industry Insights service and M-Adaptive. External information sources can also be researched in order to ensure comprehensive results.
Our experienced analysts conduct the analysis work, assess the data, identifying and tracking signals and their prominence during the monitoring period.
The service is delivered monthly but reporting frequency can be adjusted according to customer needs and budget.
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