Intelligence Process – Turning Data into Insight

September 30, 2013. Despite being a somewhat technical term, 'intelligence process' is 90% human activity: Understanding the needs in any intelligence assignment links tightly to understanding the company’s business. Collecting data from the appropriate sources calls for expertise in data sourcing, however automated the eventual data gathering may be. Turning the data into analytical conclusions and delivering those effectively requires intimate business knowledge and consultative skills.

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So what are some market intelligence best practices in turning data into insight? Download this white paper for the answers, plus four case studies from the Chemicals and Technology industries.


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